Radio Samoa is the flagship of Samoa Multimedia Group (SMG). Radio Samoa is the trusted source of information for the Samoan community in Auckland and internationally. During its 22 years of service, it has built a strong interactive relationship with the community through integrity and delivering compelling content to enhance the wellbeing of Samoans and Pacific communities.
Join the success of many advertisers who have targeted this exclusive market through Radio Samoa. Our station is an integral part of the Samoan community broadcasting in both English, Samoan, and Tongan languages.
Radio Samoa connects the community with quality programming covering news and information from Samoa, local news, current events, sports, education, religion, health, immigration, law, youth programs and our own traditions and culture.
The nationally recognised broadcast survey company GFK tracks our Daily Cume audience at 10K* listeners that spend 5hrs listening per day. This is a significant exclusive listener-consumer base.
* Source: GFK commercial radio audience measurement survey S4 2020 Auckland
PROGRAMMES
30.5K
LISTENERS WEEKLY
6AM – 10AM | WEEKDAYS
The Breakfast show with Tavai and Janine help you start the day with amusing infotainment with a sprinkling of austerity to keep you well-informed. Guaranteed to put a smile on your dial!
31.5K
LISTENERS WEEKLY
10AM – 2PM | WEEKDAYS
The Tiatia Morning Show will ensure the radios at home and the offices are locked into 1593AM. Tiatia is “that guy” who can make watching grass grow entertaining. He will mix it up with music, games and zoomba workouts…yes radio zumba.
15K
LISTENERS WEEKLY
2PM – 6PM | WEEKDAYS
2PM – 6PM | WEEKDAYS
The Drive Time Show ensures your stress levels are kept at minimum during the afterschool run or after work and you are stuck in Auckland traffic. Entertaining content and good music are the ingredients to keeping the stress levels down.
16K
LISTENERS WEEKLY
6PM – 10PM | WEEKDAYS
The Evening Show provides content that helps you unwind. Spiritual food for thought and cultural content keeps our listeners nourished and revitalised.
* Source: GFK commercial radio audience measurement survey S1 2020 Auckland
Ken Fernyhough
Fern Immigration Services
“I have been using Radio Samoa to advertise my business for several years now. I continue to experience impressive results as Radio Samoa is the ideal means for reaching my target market – Samoans who need help with immigration matters.
Over 90% of my new clients say they first heard about me through Radio Samoa with the rest being referred by friends and family. Without the market penetration achieved through Radio Samoa, it is questionable as to whether my business would be viable. It is due to the positive experience of working with Radio Samoa that I intend to use their services for the foreseeable future.”
Pesio Ah Honi Siitia
Pacific Manager, Mapu Maia Services
Problem Gambling NZ
“We have found our campaigns with Samoa Multimedia Group very successful with excellent results. Our recent Poem Competition on Radio Samoa exceed expectations with a record number of entries, we absolutely recommend Radio Samoa and Samoa Times to anyone who wants to reach the community”
Mene Setefano
National Pacific Advisor Department of Housing
“There is always a noticeable increase in calls to our Call Centre from the Samoa Community, and demand for the “Samoan renting booklet” version whenever we have run a campaign on Radio Samoa”
Olo Elise Puni
Director (Health Star Pacific)
“Radio Samoa provides our organization with the media channel to service the biggest Pacific Island community in Auckland. In our case, Radio Samoa is our main media in the dissemination of health information to the Samoan community. Radio Samoa makes our message easier and clearer to understand, for our Samoan target audience, through the use of the Samoa language. Heath Star Pacific limited considers the service of Radio Samoa as an essential and vital part of the Samoa community in Auckland
Finally, I believe that Radio Samoa is meeting a specific need for the Samoa community. I also believe that Radio Samoa has both the technical skills, as well as the management depth to provide and deliver a quality service for both its clients and listener’s”
Apii McKingley
South Auckland Regional Manager (Finance Assist)
Bella LeeHang
Owner (Lady Bella Catering Ltd)
DEMOGRAPHIC
THIRD MOST SPOKEN LANGUANGE IN NEW ZEALAND
people stated that could speak the Samoan language (including non-Samoans) Stats.govt.nz
5 most common languages spoken in New Zealand
Most common Pacific languages spoken in New Zealand
