Radio, live stream, website, Facebook and YouTube — in Samoan and English, every day.
Radio Samoa began broadcasting in 1999 and is New Zealand's longest-running Samoan radio station.
You can hear us on 1593AM from Whangārei to Waikato, and anywhere in the world on our live stream,
24 hours a day.
Each day we carry eight news bulletins direct from Samoa, alongside New Zealand news, talkback and
music, in both Samoan and English. Samoan is the second most spoken language in Auckland and the
third in New Zealand.
Below: who listens, where they are and how many — every number with its source.
After four years of GfK surveys showed a steady, loyal audience (ranked 14th–20th in Auckland, 2021–2024), we moved our investment from survey-based ratings to measuring our listeners directly: live stream, website and social media numbers, reviewed every month.
Online Platform Reach
Facebook (September 2026)
11.6M
Views
247K
Followers
50.6K
Hours watched
Meta Business Suite, 1–30 Sep 2026. A view counts each time any post, video or story appears on screen. Followers: public Page count, 13 Oct 2026.
YouTube (September 2026)
478.7K
Views
41.9K
Hours watched
63.9K
Subscribers
YouTube Studio, Radio Samoa channel, Sep 2026. Subscribers: public channel count, 13 Oct 2026.
radiosamoa.co.nz (September 2026)
5.3K
Readers
4.1K
Engaged visits
50 sec
Average time per reader
Google Analytics, 1–30 Sep 2026. Readers in NZ, Samoa, Australia & American Samoa; automated (bot) traffic excluded.
Who Follows Us Online
Facebook (Lifetime)
Age
18–248%
25–3426%
35–4424%
45–5417%
55–6414%
65+11%
Top countries
Samoa31%
New Zealand26%
Australia17%
United States12%
American Samoa5%
Fiji3%
Top cities
Apia41%
Auckland28%
Sydney8%
Melbourne6%
Lepea4%
Suva4%
Meta Business Suite, Audience, lifetime (checked 20 Oct 2026).
YouTube (Lifetime)
Age
13–172%
18–247%
25–3414%
35–4412%
45–5416%
55–6425%
65+25%
Gender
Female45%
Male55%
Top countries
New Zealand42%
Australia27%
United States18%
American Samoa6%
Samoa5%
YouTube Studio, share of views, lifetime (Radio Samoa since May 2013, Radio Samoa Live since Jul 2024; checked 20 Oct 2026). Average of the two channels.
Wide Distribution Network
Radio Samoa's online stream across multiple websites & apps.
Radio Samoa's podcast can be found on major platforms.
Advertising Options
Reach your audience on air, online, and across digital platforms.
Radio Spots
30–60 second ads — fast, memorable, and effective
Live reads — trusted announcer endorsements that connect with listeners
Sponsorships & Interviews
Sponsor a show or segment — your brand featured in popular programmes
Short interviews — tell your story directly to our audience
Digital & Social Packages
Facebook & YouTube promotion — expand reach beyond radio
Live streaming — your message reaches listeners globally, in real time
Event Partnerships
Partner with community events for extra visibility and brand engagement
Radio Samoa proudly serves a diverse and engaged Samoan community, both locally and globally. In New
Zealand, we connect with the largest Pacific ethnic group in the country. Our reach also extends to
significant Samoan populations in Australia and the United States.
± 200,000
Samoa
± 184,000
United States
± 181,000
Australia
213,069
New Zealand
Sourced from Samoa Bureau of Statistics, 2021 · US Census Bureau, 2019 · Australian Bureau of Statistics, 2016 · Stats NZ, 2023 Census — updated from the site's prior 144,138 (2013).
Demographic
Third most spoken language in New Zealand.
118,503
In Auckland
64,218
Rest of New Zealand
197,705
In Samoa
Samoan ethnicity in New Zealand, over time
131,103
2006
144,138
2013
182,721
2018
213,069
2023
Stats NZ Census — 2023 figure added to the site's original 2006/2013/2018 series.
Community
A proud part of the Samoan community.
We don't just broadcast to the community — we show up. From CHOGM and the Miss Samoa Pageant in Apia,
to ASB Polyfest, Samoan Language Week and the Pacific Rugby Hall of Fame in Auckland, to Manu Samoa
fans at the Rugby World Cup in France, Radio Samoa is there on air and on the ground. Through live
broadcasts and community sponsorships, we celebrate our heritage and lift up Samoans wherever they are.
Our Satisfied Clients
What advertisers say.
Weekly programmes that brought new client opportunities
"As a qualified member of the legal professional for 38 years, I have witnessed the benefits of using Radio Samoa weekly programmes…to raise awareness, and connect me with people who require legal services that has contributed to new client opportunities
Radio Samoa plays a valuable role beyond broadcasting… a vital communication channel that informs, educates, connects, and empowers our community. I would encourage other professionals, organisations, and businesses to consider Radio Samoa as an effective platform to reach and serve the Samoan community. I am grateful for the opportunity to be part of Radio Samoa and continue to make a positive difference in our community"
Leulua'iali'i Olinda WoodroffeLawyer, Radio Samoa programme host
A huge uptake in clients from the Samoan community
"Definitely a huge uptake since been on Radio Samoa — the number of clients from the Samoan community has increased and I believe will continue to increase. It has given my business good exposure in the Samoan community."
Emele PalamoLoan Market
More customers and turnover, beyond our expectations
"Our work with Radio Samoa team aimed to get more customers & improve our turnover. We were thrilled when they did just that, it was beyond our expectations. They are very efficient in what they do. We have no hesitations in recommending them."
Bella LeeHangOwner, Lady Bella Catering Ltd
A noticeable increase in calls every campaign
"There is always a noticeable increase in calls to our Call Centre from the Samoa Community, and demand for the "Samoan renting booklet" version whenever we have run a campaign on Radio Samoa."
Mene SetefanoNational Pacific Advisor, Department of Housing
Over 90% of new clients first heard about us on Radio Samoa
"I have been using Radio Samoa to advertise my business for several years now. Over 90% of my new clients say they first heard about me through Radio Samoa. Without the market penetration achieved through Radio Samoa, it is questionable as to whether my business would be viable."
Ken FernyhoughFern Immigration Services
So many calls we hired a Samoan staff member
"True potential of the Samoan market was unveiled after advertising in Radio Samoa. At one stage we couldn't manage the high volume of incoming calls — we recruited a Samoan staff member to cater to enquiries from Radio Samoa adverts."
Raja JayakumarDirector, Procomm
Nine years, three preschools, a roll that grew year after year
"For nine years, Radio Samoa has been far more than just a marketing platform for our preschools, they have been family and trusted partners in our journey. From our first preschool Fetu Taiala Aoga Amata in Māngere to filling our second centre Fetu Aolele Multicultural ECE Service and expanding into Manurewa with our third Fetu Moana Aoga Amata, Radio Samoa has stood with us every step of the way.
Whether through weekly radio ads, sharing our newsletters, or promoting our educational programmes online, they gave us a direct bridge to our people. Because of them, our families learned about the value of what we do in Aoga Amata, and our roll grew year after year.
We will never forget the times when finances were tight. The faletua Ane Ponifasio, the director, always met us with grace, compassion, and understanding, ensuring we could always find an affordable arrangement to keep our message on the airwaves.
Fa'afetai tele lava to Ane and the incredible Radio Samoa team for believing in our vision for our children and always working hand-in-hand with us to serve our community."
Lanuola Moe PennBusiness Owner
A record number of entries
"We have found our campaigns with Samoa Multimedia Group very successful with excellent results. Our recent Poem Competition on Radio Samoa exceed expectations with a record number of entries, we absolutely recommend Radio Samoa and Samoa Times to anyone who wants to reach the community"
Pesio Ah Honi Siitia
Easy to work with, excellent quality
"Working with Radio Samoa to deliver ads to their fans and followers has been easy and the quality is excellent."