Radio Samoa
delivers
to
it’s valued client
Radio Samoa is commited to
providing effective and affordable communication services for its clients
Broadcasting since 1999 Radio Samoa is the longest existing Samoan Radio Station in NZ.
Wide local reach on 1593AM Auckland, reaching far north to Whangarei and south to the Waikato, 7 days a week, 24 hours a day LiveStreaming on www.radiosamoa.co.nz.
Radio Samoa promotes your business around the world Broadcasts into the Niche market you want to target, the Samoan Spending Community Loyal audience and widespread community and advertiser support.
Reaches half of the Pacific Community in NZ where Samoan language is the 3rd most spoken, and the 2nd most spoken language in Auckland (2013 NZ Census)
Average unique reach per day,
across all platforms
176K
Facebook, YouTube, GFK Commercial S2 (12 May – 3 Aug 2024)
25 - 65+
Years old
24/7
Broadcast
10.1K
Daily Cume #*
15.7K
Cumulative Audience #*
8:23
Time Spent Listening (T)*
*GfK Commercial RAM, S2 2024, Auckland, Mon-Sun 6am-10pm, aged 10+
Stats collected in July 2024
WHY RADIO SAMOA
Radio Samoa stands as an integral part of the Samoan community, locally and globally. Broadcasting continuously in Samoan and English, we proudly hold the title of the only 24/7 Samoan radio station across New Zealand, Australia, and America. With eight daily news bulletins, we deliver updates from Samoa and national news in Samoan, ensuring our audience remains engaged throughout the day.
Our diverse range of programs caters to all ages, delving into the rich tapestry of Samoan traditions, values, language, and culture. This inclusive approach not only captures our target audience but also fosters a deep connection within the community. The respect garnered by our station management and staff elevates the effectiveness of our content, be it editorial or advertising.
At Radio Samoa, our success is rooted in the trust of the Samoan community. We maintain excellent relationships with our clients and listeners, solidifying our reputation as a trusted and respected entity. Our commitment to quality and excellence underscores our dedication to serving the community we proudly represent.
OUR AUDIENCES
Radio Samoa proudly serves a diverse and engaged Samoan community, both locally and globally. In New Zealand, we connect with the largest Pacific ethnic group in the country. Our reach also extends to significant Samoan populations in Australia and the United States.
Our audience values the authentic representation of Samoan culture, language, and values through our diverse programming, which includes news, music, talk shows, and community updates. Radio Samoa is more than a station; it’s a cultural bridge connecting Samoans around the world.
Samoa
± 200,000
United States (US)
± 184,000
Australia (AU)
± 181,000
New Zealand (NZ)
± 144,138
Sourced: Australian Bureau of Statistics (2016), Statistics New Zealand (2018), Samoa Bureau of Statistics (2021), and United States Census Bureau (2019).
Our Satisfied Clients
Definitely a huge uptake since been on Radio Samoa, typically my clients are mostly Europeans and other nationalities, but since been on Radio Samoa the number of clients from the Samoan community has increased and I believe will continue to increase. Also has given my Business Good exposure in the Samoan community and has allowed me to be a bit more engage with our Samoan community which i havent been in the past.
Emele PalamoLoan Market 
We are very happy with the service and support we have been receiving, our advertising with Samoa Multimedia Group has had a very beneficial effect on our business and this is a relationship we wish to continue into the future.
Samantha Fester – DirectorSanctuary Memorials
I have been using Radio Samoa to advertise my business for several years now. I continue to experience impressive results as Radio Samoa is the ideal means for reaching my target market – Samoans who need help with immigration matters.
Over 90% of my new clients say they first heard about me through Radio Samoa with the rest being referred by friends and family. Without the market penetration achieved through Radio Samoa, it is questionable as to whether my business would be viable. It is due to the positive experience of working with Radio Samoa that I intend to use their services for the foreseeable future.
Ken FernyhoughFern Immigration Services
There is always a noticeable increase in calls to our Call Centre from the Samoa Community, and demand for the “Samoan renting booklet” version whenever we have run a campaign on Radio Samoa.
Mene SetefanoNational Pacific Advisor Department of Housing
True potential of Samoan market was unveiled after advertising in Radio Samoa. At one stage, we couldnt manage the high volume of incoming calls and we were not prepared for such high call volume. Now we have made few changes within our call centre and recruited a Samoa staff to cater incoming caller’s enquiry from Radio Samoa advert.
Raja Jayakumar - DirectorProcomm
We have found our campaigns with SMG very successful with excellent results. Our recent Poem Competition on Radio Samoa exceeded expectations with a record number of entries, we absolutely recommend Radio Samoa and Samoa Times to anyone who wants to reach the community.
Pesio Ah Honi SiitiaPacific Manager Mapu Maia Services Problem Gambling NZ
Radio Samoa provides our organization with the media channel to service the biggest Pacific Island community in Auckland for the dissemination of health information to the Samoan community. Radio Samoa makes our message easier and clearer to understand for our target audience, in Samoa language. Heath Star Pacific Ltd considers the service of Radio Samoa as an essential and vital part of the Samoa community in meeting its specific needs, with both the technical skills and management depth to deliver a quality service for both its clients and listeners.
Olise Puni – DirectorHealth Star Pacific
Over the years, we have realized the ability of Radio Samoa to reach the Samoan community and also other Pacific Island communities who can understand the Samoan language, eg. Tuvalu and Tokelau. This is supported by the increase in enrolments from the Samoan community for client Best Training, since business interviews on Radio Samoa, OC2000 Ltd will continue to use Radio Samoa as we do believe it is reaching our client target market.
Ueligitone Malifa - DirectorOceania 2000 Ltd PacificStrategic Planning for Best Training
Our work with Radio Samoa team aimed to get more customers & improve our turnover.
We were thrilled when they did just that, it was beyond our expectations.They are very efficient in what they do. We have no hesitations in recommending them.
Bella LeeHang – OwnerLady Bella Catering Ltd
I would not advise you to reduce your advertising time because from my experience, consistency, repetition, is the key to increase prospect and leads to your business.”… “That was the best advice I ever received from Radio Samoa rep Janey because, my business is continuously growing ever since I began advertising with Radio Samoa, nearly seven years ago. Thank you Radio Samoa for being my partner in promoting my services to the community. You are the number one station in the Samoa community.
Apii McKingley – South Auckland Regional ManagerFinance Assist
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Stats collected in July 2024
WIDE DISTRIBUTION NETWORK
Radio Samoa’s Online Stream Across Multiple Websites
Radio Samoa’s podcast can be found on major platforms
WORKING WITH COMMUNITY
Radio Samoa collaborates closely with local businesses to develop radio programs aimed at providing valuable community information and support.
Your message will remain accessible and impactful as part of our radio program’s YouTube & Facebook playlist.
This platform ensures continued exposure for your brand, reaching our audience effectively across multiple channels.