For over 25 years, Radio Samoa has proudly served the global Samoan community as a trusted source of information, culture, and connection. Broadcasting 24/7 from Auckland on 1593AM and streaming live online, we provide a vital link between Samoans in New Zealand and across the world.
Our mission is to inform, empower, and uplift through quality programming that respects cultural values and promotes Samoan language, identity, and well-being. From current affairs to education, health, religion, law, and youth programs, Radio Samoa covers the issues that matter most—always delivered in a culturally relevant and respectful way.
We proudly operate with integrity, consistency, and professionalism, building strong partnerships with our listeners, community leaders, businesses, and advertisers. Through regular interviews, live discussions, and community outreach, we continue to connect voices, stories, and businesses to a loyal and engaged audience.
Primarily broadcasting in the Samoan language, we also incorporate English-language music and content to cater to the diverse needs of our listeners. As both a commercial and community-focused broadcaster, we offer flexible media solutions for businesses wanting to connect directly with the Samoan market.
NEWS
INFORMATION
ENTERTAINMENT
COMMUNITY
MISSION
To provide quality, educative programmes to the Samoan community by disseminating information through multimedia channels in an effort to raise awareness of issues relevant to our community; to improve general welfare and promote better living amongst the Samoan people
VISION
Samoa Multimedia Group is the leading central connection hub of media news, information and communications for the Samoan global community.
VALUES
WHEN it comes to our customers, we’re excellent:
We value our clients – they’re why we exist – and we strive to provide them
with quality and professional service every time; we’re innovative
and courageous as we work to create great solutions.
Effective, Engaging Communication is WHAT we do:
We are experts at captivating audiences, raising awareness
and improving welfare; we understand the message and engage audiences.
In a nutshell… we speak your language.
Cultural Understanding is WHERE it’s at:
We’re culturally aware and committed to our community who thanks to us,
are connected and well-informed; we love, respect and celebrate our People
and value preserving, promoting, educating and maintaining
our Samoan culture, traditions and language.
HOW do we do it? With honesty and integrity:
At our core, we ‘walk the talk’, keep our word honest and hold each other accountable this is how we are – they’re the standards we hold within our team, within the community and as journalists / broadcasters.
We love what we do and that’s WHY we’re great:
We’re all passionate, positive and committed to what we do
which makes it so easy to respect one another, to value everyone’s contribution and to roll our sleeves up in unity – this is why we’re great.